A Custom Built Exhibition Stand is Tailored to Your Product Or Service

A custom built exhibition stand that is tailored and relevant to your services and products can really help maximise the impact of your products and services. Its innovative designs will really help you stand out from the crowd and will generate traffic to your trade booth, which can be a key to your success. With the help of strong, bold graphics and concise statements, you will be able to make your point and sell your company products or services to your potential customers. This exhibition stall can reflect your business branding and identity, can generate business by offering one of the most cost effective, convenient and efficient ways of advertising. If you are trying to deliver your company message, then this item can fulfill all your marketing requirements for you.

• There are companies, who can design, build and project manage beautifully crafted custom built exhibition stand and modular system exhibition stands, which can really embrace your company vision and values. They not only successfully manage most exhibition projects, but at the same time provide serious commitment to your objectives and the personal attention you should expect from a happy and focused exhibition contractor. If it’s flexibility that you need event after event, then choose the innovative modular display system which can be adapted time and again for all your exhibition needs.

• In addition to these exhibition stands and modular systems, they are also proud to offer portable displays and manufacture a wide range of easily transportable solutions, including roller banner stands, display systems and exhibition stalls including Pop-ups, roll-up banners, panel and folding panel display systems, which can be used as single units or combined to form larger stands.

• You can get your custom built exhibition stand designed and build to exactly fit your needs as well as your budget, using any materials or finishes, whether it’s a counter or larger exhibition display stand. Lower costs and the ease of mass manufacturing have increased the usage of these stands in various markets, these days.

• With the help of all important enhancements like intriguing audiovisual, impactful graphics, tempting attractions for your visitors, hospitality and printed literature, all keyed in to your selling concepts, products and objectives, you can make a huge impact and compete quite successfully.

• This stand will adapt to all your display stand needs, whatever the space or event, your return on investment rapidly increases the more events you attend. You can also hire professionals to set up and dismantle your display exhibit, which will save you time and hassle. Buying used or discount exhibition stand for your trade show exhibit will also save you a lot of money.

Your custom built exhibition stand can perform beyond your expectations and can lead you to increase your sales, reinforce your brand or launch new products and can fulfill all your marketing requirements for you. You can make it look really interesting by personalising your display board information to the topic with real life examples of the people involved.

Use Professional Brand Ambassadors to Promote Your Brand Or Product

Promotional staffing agencies or an event marketing agency will hire brand ambassadors. Their purpose is to give away free samples, brochures, greet customers, give out marketing resources, host a booth, give surveys to consumers, hand out flyers, etc… They are also called Promotional Models or Promo Models.

There are several types of brand ambassador jobs to work. They include Sampling Promotions, for Street Team Promotions, for Guerrilla Marketing Promotions, for Greeting Promotions, for Tradeshow Promotions, for Data Collection Promotions, for Survey Taking Promotions and Product Demonstrations.

A brand ambassador is the only person who directly interacts with the customers. Their main purpose is to drive customer demand for a service, concept, product or brand. The person can be a male or female with an attractive physical appearance. The will try to attract the customers to approve your product by providing information of your product or service. Though the interaction time is short he or she will try to deliver a live experience that will reflect on the product he is representing.

Though, this form of marketing strategy will influence only fewer consumers when compared to traditional media, like television etc. however it will result in a better perception of the customers on your product, company, brand or service due to live face to face experience. The impact of this will last for a longer time also. They often try to interact with more people at once in order to maximize quantitative influence on customer demand. The responsibility of a brand ambassador will certainly depend on the specific marketing campaign that he is doing. This include increasing awareness of your product, providing information regarding the product, creating a connection in the customers mind between the product or the brand and a particular idea such as classic heritage, reliability and handing things to consumers, such as a sample of the item itself, a small gift as a souvenir, or printed information.

Marketing campaigns use promotional models take place mostly in stores, shopping malls, at tradeshows, particular promotional events, or even at public spaces. They are often planned at heavy traffic locations to arrive at as many customers as possible, at which a target consumer is estimated to be present.

Social Marketing 2.0 – A Revolutionary Marketing Concept In The 21st Century

Social media marketing – or more particularly, marketing that leverages Web 2.0 technologies – seems to be the order of the day in marketing parlance. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social media sites like Twitter, Facebook, YouTube, and so forth. Social Marketing 2.0 harnesses the social impact of the web, and it triggers participatory marketing at a dynamic level. The effect is much more widespread and sustained than traditional marketing.

A recent business survey discovered that more than half of online businesses plan to add Web 2.0 capabilities into their sites in the coming 6 months. Web 2.0-based social marketing includes online social networking, video sharing, tagging and pinning, blogging, RSS feeds, podcasting, and swanky Web 2.0 graphics.

Now let us have a look at some of the popular flavors of Social Marketing 2.0.

Social Media Marketing 2.0 and Social News

This is perhaps the simplest form of Social Marketing 2.0. Here, articles and blog entries are tagged for effortless submission and voting on social news sites such as Digg.com. If you see “Digg Vote Counter” or a “Share This Widget” at the end of an article, you can easily infer that it is Social Marketing 2.0 in action.

Social Media Marketing 2.0 and Blogs

Blogs augment the traditional media like newspapers and magazines. Product reviews can be written to the online community in the form of blogs. Blogs can also contain “virtual tours.” This is an automated form of marketing, and it is becoming increasingly important to have a company blog.

Social Networking

It is becoming increasingly important for companies to have a presence in social networking sites like Facebook and MySpace. In addition to these leading social networking sites, there are many specialized social networking sites that cater to a specific community and bind people with common interests. These social networking sites allow the marketer to pre-sell their wares to the online community and establish a platform for continued interaction with present and potential clientele. Social Marketing 2.0 through networking sites is considered to be a rapidly growing practice, as more and more people can participate in the process once the good words are propagated.

Social Media Marketing 2.0 and Twitter

The potential of Twitter as a micro-blogging site has increased exponentially in the context of Social Marketing 2.0. Twitter should be considered as a company blog. The main purpose is to let the word flow out to the community. Twitter is also capable of adding a personal touch to the message. It is becoming more and more effective for interacting with customers and fans.


YouTube is a highly effective tool for social media campaigns. YouTube is a great way to interact with customers and put the message out in a straightforward manner. A classic example of YouTube Social Marketing is Microsoft’s response to Apple’s “I’m a Mac” commercials. Microsoft ran a parallel “I’m a PC” video response stream to much success. The reach of this commercial was extensive.

To make Social Marketing 2.0 increase your website ranking indirectly, you need to just have the right person at the right time to re-tweet, like, or digg your submissions. Put your concept product on these social media sites, and test how the visitors like it. These sites are great tools for test marketing and to gauge the continued popularity for your products.

Make Your Own Products – Why It’s GOOD to Be a Hoarder!

I’m going to give you a great piece of advice. Advice you MUST take if you want to make your own products. So, what IS that piece of advice?

Keep Everything!

Yes, that’s correct. Keep every IDEA you come up with – the good, the bad and the downright crazy. If you’re serious about wanting to make your own products, never dismiss any idea that you come up with, no matter why you think it won’t work.

Where should you keep these ideas?

In your “In Concept” folder, of course! If you haven’t already got one, head into My Documents now and set one up.

Good. Now, every time you’re working on something and an idea pops into your head about how to make your own products, create a new notepad file, name it with your new In Concept product name, write a brief note of what it will do for the person who buys it and then go back to what you were working on.

Never suscribe to the “that won’t work” approach if you want to make your own products with any success. It’s very easy to do. You come up with an idea and almost instantly you start finding problems with it. The idea ends up being dismissed.

This will get you NOWHERE.

Open your mind a little and don’t start dismissing things on a whim because they seem impractical or even impossible at first glance. Things change quickly; times are moving faster than ever before. Ideas which might be impractical now because there is no market for them, because we can’t afford them or they would need large numbers of customers to pull off effectively may become a viable option in the future.

So, keep an open mind and you WILL have the power to make your own products – using the unlimited supply of ideas you have hoarded in your very own “In Concept” folder.

Sales = Market + Concept + Product

There is a hierarchy of things that need to be observed in sales. Most businesses either prioritise these all wrong, or worse, miss out the critical element altogether: concept.

Here’s the hierarchy:

Market: A crowd of starving people. All bets are off if you’re not fishing where the fish are to begin with. You must have a starving, qualified, prospect list.
Concept (angle/USP/offer): If the market is a lake full of fish, the concept is the bait on the hook. Clearly, the concept is driven by the market.
Product: To continue the fishing analogy, this is the fishing rod or net. If you don’t have a lake full of fish with juicy bait, you can have the best fishing equipment in the world and it won’t matter. Sure, you want the best gear (products), but observe the hierarchy. Clearly, and this is the part people can’t grasp, product should be driven by concept.

You should appreciate the importance of formulating a powerful CONCEPT based on the MARKET and create a quality PRODUCT according to that concept. How can you put this into action? There are 4 critical elements to creating a powerful concept (C.C.U.S.):

1) Customer Requirements

The concept must RESONATE with the intended audience. Note: this is not what you THINK they should have or need, but what they WANT deep down on an emotional level. You can only achieve this if you know your customer profile intimately.

2) Credibility

It must be credible. People NEED to believe there are available solutions to fix their problems. Moreover, they WANT to believe your concept if it suits them.

3) Uniqueness

This is the key; the real trick. This is the essence of concept. Essentially, the question is: what’s so special about YOUR product/service?

Why does Starbucks sell more coffee than a mom and pop café when essentially the product is the same: a cup of coffee (By the way, a cup of coffee is hardly an original product if you find yourself obsessing about having to be original).

Starbucks don’t sell coffee as much as an experience. This is found by tapping into the deep recesses of your market’s psyche and requires a great deal of thought.

4) Story

People like a story, or at least the seeds of one their imagination can pick up on, perhaps by implication.

So they’re the ingredients of a good concept. The main things people wrestle with are the clear distinction between product and concept and how to come up with a good concept once they make this distinction.

This is the TRUE art of an astute business person. That the battle is won or lost before a single word of copy is written and even before the product is created, by the development of a powerful concept.

Now consider these questions:

What are the deepest subconscious desires, wants and needs of your niche?
Does your service/product meet these?
How do you articulate to your niche that your service meets their needs?
How does your service meet the 4 criteria for a powerful concept?
Does your business meet the 3 requirements for sales success:

Do you have a starving market?
Do you have a compelling, well articulated, concept?
Does your service/product fulfil the needs of your starving market?